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The Presentation That Got Alex Hired by the Toronto Raptors

The exact deck Dr. Alex Auerbach built for his second interview with the Toronto Raptors, the proposal that became his job.

Most performance coaches never see what a real pitch to a pro organization looks like. Not the polished case study version, the actual working deck, built under a genuinely open-ended prompt: tell us what you'd do if we hired you, and we'll hold you to it.

This is that deck. Alex walks through it slide by slide, then takes questions from practitioners for 30 minutes, on what got pushback, what he'd change, and how to build your own version.

WHAT'S INSIDE

  • The full proposal deck Alex built for his second interview with the Raptors, the one that became his job description
  • The 3x3 framework he still uses to explain scope of practice, and why he prioritizes organizational prevention over one-on-one therapy
  • Why the Raptors were the first NBA team to get their entire staff Mental Health First Aid certified, and what that unlocked
  • The research behind the "keep people out of therapy" positioning, including a Harvard study linking certified mental performance work to two extra years of MLB careers
  • 30 minutes of unscripted Q&A: pushback he got, what he'd change, personnel evaluation, DEI, and how other practitioners are building their own frameworks
Alex Auerbach, PhD, is co-founder of Advantage. He built and led the wellness and player development department for the Toronto Raptors and has since worked with teams across the NBA, NFL, and MLB.

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The exact deck Alex built for his second interview with the Toronto Raptors.
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